Cloud Providers Urge EU to Reinstate VMware Partner Program
Cloud service providers (CSPs) are taking action against Broadcom’s recent changes to VMware’s partner program. They have filed an antitrust complaint with the European Commission (EC) after Broadcom decided to terminate the existing CSP program. This decision has significant implications for many small and medium-sized businesses that relied on VMware’s services.

Since acquiring VMware, Broadcom has drastically reduced the number of partners. The original CSP program had over 4,000 partners before the acquisition. Now, only a handful remain eligible due to new requirements that favor larger companies. For instance, CSPs must now operate at least 3,500 cores, which excludes hundreds of smaller providers.
Key takeaways
- Broadcom has cut down VMware’s CSP partners significantly.
- The new requirements favor larger companies over smaller ones.
- CSPs have filed an antitrust complaint with the EU.
- Price hikes have also been reported by affected customers.
- This situation may impact small businesses relying on VMware products.
The termination of the CSP program in Europe was announced in January 2026. This move prompted CISPE, a trade association representing cloud service providers, to act swiftly. They argue that this change limits competition and harms smaller businesses that cannot meet Broadcom’s new criteria.

CISPE claims that Broadcom’s actions amount to ongo
ing abuse of market power. They report sharp price increases for services—some customers experiencing hikes as high as 900%. These practices raise concerns about affordability and access for smaller enterprises looking to use VMware products.
In response, Broadcom has denied these allegations. They argue that CISPE misrepresents market realities and emphasize their commitment to investing in European partners. However, this dispute highlights a critical tension between large tech firms and smaller service providers in the cloud space.
For businesses affected by these changes, it is essential to stay informed about potential shifts in pricing and partnership opportunities with VMware products. Companies should also consider alternative solutions or partnerships that can provide similar services without being impacted by these restrictions.
This situation serves as a reminder of how acquisitions can reshape market dynamics and affect competition. Businesses should monitor developments closely and be prepared to adapt their strategies accordingly.
FAQ
- What is the VMware partner program?The VMware partner program allows cloud service providers to sell and support VMware products.
- Why did Broadcom change the partner program?Broadcom aims to streamline partnerships but critics argue it limits access for smaller companies.
- What can affected businesses do?Affected businesses should explore alternative partnerships or solutions while staying updated on market changes.
